The official theme song for the upcoming football World Cup, titled “Dai Dai”, has been formally released across all major global music streaming platforms. The track features a collaborative vocal performance by the highly acclaimed Colombian pop musician Shakira and the prominent Nigerian recording artist Burna Boy. The digital distribution launch follows exactly one week after the song’s grand live debut performance at the historic Maracana Stadium in Brazil.
On Friday, 15 May 2026, the sport’s global governing body, FIFA, officially announced the international release of the single. In its formal statement, the organisation detailed that 100 per cent of the financial royalties generated from the commercial distribution, broadcast, and streaming of “Dai Dai” will be channelled directly into its specialised “Global Citizen Education Fund”.
FIFA has established a definitive financial target, aiming to accumulate approximately 100 million US dollars from the song’s proceeds by the conclusion of the sporting tournament. The global governing body confirmed that the entire sum collected will be strictly allocated to projects designed to guarantee quality education and structured opportunities for football participation for underprivileged children across the globe.
Expanded Tournament Format and Co-Hosting Logistics
The commercial launch of the official anthem arrives amid extensive preparations for what is scheduled to be the largest and most highly anticipated iteration of the football World Cup in the history of the sport. Co-hosted by three North American nations—the United States, Canada, and Mexico—the premier international tournament is officially scheduled to commence its opening fixtures on 11 June 2026.
The extensive tournament schedule will officially conclude with the grand final match on 19 July 2026. In addition to the release of the theme song, FIFA disclosed major logistical details regarding the entertainment itinerary for the final match, which is set to take place at MetLife Stadium in East Rutherford, New Jersey.
The executive organisers confirmed that the high-profile half-time show of the final fixture will feature a joint live performance by Shakira, the legendary American pop artist Madonna, and the globally renowned South Korean pop group BTS. The tournament’s main organising committee expressed immense confidence that this unprecedented collective performance will establish an unforgettable and historic milestone for hundreds of millions of football and music enthusiasts worldwide.
Shakira’s Historical Association With World Cup Anthems
The Colombian pop diva, Shakira, maintains a long-standing and highly successful professional relationship with the world’s most prestigious football tournament. She previously generated widespread international acclaim with the release of the official theme song for the 2010 World Cup in South Africa, titled “Waka Waka (This Time for Africa)”. To this day, that particular track continues to be widely acknowledged as one of the most commercially successful and iconic World Cup anthems in the history of sports broadcasting.
Furthermore, the pop star delivered major live performances during the closing ceremonies and final matches of both the 2006 tournament in Germany and the 2014 tournament in Brazil, performing in front of packed stadium crowds and billions of television viewers. With the introduction of the entirely new musical arrangement and style showcased in “Dai Dai”, the international tournament once again blends athletic excellence, cultural diversity, and contemporary music. The collaboration establishes a distinct global celebration that unites participating nations, players, and spectators under a shared sonic identity on the grandest stage of international sport.